TWO recent titles that I researched and ghostwrote went on to hit The Wall Street Journal‘s bestseller list.

After reviewing several chapters that I researched and ghostwrote, a Penguin Random House VP and Executive Editor told my client, “The material was terrific, and really needs almost no editing – you are absolutely on the right path.”

A book proposal client gave me the world’s best compliment, saying, “You’re like a decoder ring for my thoughts.”

She Writes Press evaluated a book I ghostwrote, and told my client, “As far as we’re concerned, your manuscript is ready to go. This only happens in about 7-8% of submissions, so congratulations!”

more testimonials below ↓

“Sally is a wonderful researcher and ghostwriter. She is a joy to collaborate with, writes beautifully, and kills her darlings without a second thought. I’m not sure I want word to get out about how great she is because it will be harder for me to get on her project list… Alas, you should know that you’ll love working with her.


– Christina Wallace

Senior Lecturer of Entrepreneurial Management, Harvard Business School

“Sally and I have worked together a few times, on short-form and long-form writing, and I can’t recommend her enough. I’d describe Sally as a ‘full stack’ writer/editor; she gets the big, high-concept stuff, she gets the vibe and flow of the actual writing, and she gets how they work together to create a compelling experience for readers. (Given that she’s ghostwritten a few bestsellers… it makes sense.) And she’s a JOY to work with to boot. If you’ve ever considered working with someone to help tighten up your business-critical copy, and/or get you from a good idea to a GREAT book, I can’t recommend her enough..


– Matt LeMay

Product leader, author, consultant

“I loved working with Sally. After a few false starts on my own, I hired her to help me with my non-fiction book. Together, we moved at an impressive pace to create an engaging and useful book, one that I am so very proud of.


– Karen Catlin

Author, coach, and speaker

“Sally is a treasure — kind, thoughtful, and just the right amount of opinionated. I recommend her with the highest confidence.”


– Alexandra Franzen

Inspirational Writer and Author of 50 Ways to Say You’re Awesome

“Sally McGraw is the fastest, most collaborative and flexible writer I have ever worked with. Her contribution to my business, brand, and content has clarified and elevated my voice and has carved a path for all of my work. A great listener, Sally can take your ideas and flip them into a narrative, paired with words that rock in a way you just can’t do alone. Hire her.


– Dia Bondi

Dia Bondi, Communications Catalyst and Founder Dia Bondi Communications

“Sally is magic! She has a gift for clarifying cluttered messaging down to its essence, while adding emotion, oomph, and sparkle. How many people can write brand copy for technology companies that actually sends a tingle up your spine?! Sally is my secret weapon for client brand strategy engagements – and was the driving force behind my most recent book The Empathy Edge. As my editor/writing coach (and ghost writer where I got stuck) throughout the research and writing process, she kept me going. She helped me make it better than I could have imagined. She helped me get the book out of my head and onto the page with her editing, coaching, and accountability. I enjoy every second that Sally and I work together. She’s a savvy, honest partner and a gifted writer. And a super cool human to boot.


– Maria Ross

Creator of Red Slice: Brand strategist, speaker, and author

“Sally is an absolute delight to work with! I have worked with her for over 2 years and her talent amazes me every day. Her copywriting skills are second to none, and her ability to take a brief and turn it into a beautiful story is truly profound. She is creative and strategic and asks thought-provoking questions to ensure every project is delivered at the highest standard. Beyond her talent, Sally is truly a beautiful person inside and one of the best team members I have had the pleasure to work with. I would highly recommend anyone looking for a senior copywriter to consider her. You will not be disappointed!


– Petra Coutlis

General Manager, Icons Incorporated

“I am here to tell you that Sally brings action to your dream of being an author. Many of us have the right ideas for our books but we need an experienced guide to make that dream a reality. Sally has the patience and skills to get you there. Before you let one more day slip by, reach out to Sally.”


– Brady Johns

Author and investor

“Working with Dia [Bondi] and Sally on our Virtual Presenters Toolkit modules has been a dream. They have created a curriculum for virtual learners to master the art of presenting virtually (or in person!) and how to tackle scriptwriting to support easy delivery. What’s wonderful about these modules is that they represent timeless, reusable skills that anyone can master with practice. Those that have participated in the workshops took note of the facilitation skills Dia and Sally utilized, representing the “best of” our VPT module content (way to go!) and walked away with tips, tricks and a solid foundation for making improvements to one’s presentation and/or coaching a speaker. We love working with Dia and Sally and look forward to more projects ahead!


– Lorene Bowers

SalesForce Strategic Events Marketing, Content & Operations

“After trying for years to create the perfect verbiage for my website, I reached out to Sally for assistance. Her ability to connect with clients, understand where they are coming from, and to transform words on a page is second to none. I am absolutely thrilled with the outcome. I knew Sally was talented, but she easily exceeded my expectations and was able to masterfully capture my voice and tell my story in a way that engages the reader and leaves them wanting to know more! On top of all of this, Sally is kind and easy to work with. I highly recommend her for any of your writing needs!


– Kelly C. Weiley

Founder of CoAct Consulting

“Sally knew how to give my brand a voice before I even knew what it sounded like. She quickly understood my energy, was prompt in delivering the product, and open-minded to any changes. I’m confident that Sally has put my company on a whole different level by teaching us how to communicate in print, social media, and most importantly, in person. Everyone would benefit from a Sally.


– Heather Corndorf

mXe Studio founder and wellness visionary

“Sally wrote wonderfully engaging website copy for a last minute project I was sure couldn’t be done, coming in ahead of schedule and under budget.  Stop agonizing over your writing projects and call Sally! 


– Jessica V. Lindgren

Founder and Main Gal, Gal Friday 612

“With her distinctive voice, conversational style and strong work ethic, Sally is a valuable member of the GoDaddy Garage author family. She takes a unique approach to topics of interest to both our small business and blogger readers, writing with insight gained from her own experience. Sally also is reliable and flexible — just a few of the great qualities that make her an outstanding freelance partner.


– Andrea Rowland

Editor, GoDaddy Garage

“It’s wonderful to work with Sally! As a paid contributor to my company’s blog, she always comes up with compelling topics, delivers her posts in a timely manner, and makes my job as editor a breeze.”


– Emma Wilhelm

Senior Product Marketing Manager at GoDaddy

Sally is a gem to work with — a true professional who understands what a publication needs, with the sense to clarify any questions she has. She’s non-defensive, listens well and also takes the lead in pitching ideas. Those ideas, by the way, are fantastic. I recommend her to anyone looking for a reliable writer, strategist or editor.”


– Sue Campbell

Features Editor, Minneapolis Star Tribune

“In the first draft of her book, Sally totally nailed the tone and approach necessary to reach and connect with a teen audience right away. Her instincts were pitch perfect, and she created a fun, informative resource that was a pleasure to edit. Her revisions were spot-on, too, and so skillful that I was able to bypass a second editorial pass! She is a smart, gifted, versatile writer with a great work ethic, and working with her is easy and painless.”
– Domenica DiPiazza
 Editorial Director, Lerner Books


“Sally is a creative marvel! She’s always able to capture in words what the client can’t seem to articulate, and delivers ahead of deadline nearly every time. Working with her is an absolute pleasure.”
– Stacy Schuch
Award-winning Marketing Consultant

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